How to Find a Good Search Engine Optimization Company ( SEO ) - Part 2
* Gauge Their SEO Industry Reputation
Gather information as to how long the company has been in existence and try to talk to previous clients. A good search engine optimization company will be glad to provide you with a list of referees. Ask to see ranking reports for these clients to determine the success of their program.
* Ask About SEO Techniques
Some companies use some type of doorway page technique for placement, others may use cloaking software and still others redirection techniques (in this case the user does not actually see the optimized page). Without redirection the visitor may well end up on an off putting entry page and cloaking software is risky. This is because the search engines could detect them and they require lots of maintenance to enable regular updates of the IP number changes.
We suggest avoiding companies who use software such as Web Position Gold. Some years back AltaVista dropped many sites that use Web Position software for optimization. The software will place certain text on all pages that can be detected. Web Position state that they have randomized their software but companies that use this type of software often don't have true knowledge of how search engines work and rely on software to do the work. A good search engine optimization company will not need any such aids to get you a high ranking.
* Directory Submission
These submissions are reviewed by people not computers and are not recommended for search engine optimization. Your company should list you on Google, Yahoo and Open Directory.
* SEO Keyword Consultation
A good search engine optimization company will recommend or help you decide on good keywords to include in the text on your site. There are good tools that can determine what the most frequently searched keywords are. The company you choose should use them to help pick keywords to use on your site.
